“Customer is king” however, to be able to convince customers effectively, sales staff must know how to identify each type of customer to have appropriate behavior.

Let's take a look at 10 typical customer groups through the article below:

1. The gullible type of customer

This group of customers is very approachable, so convincing them is quite simple. You just need to be open and sincere when the item really suits them, the ability to close the sale is very high.

2. The type of customer is skeptical

The "gods" of this customer group are always suspicious of other people's words, are comparative and quite conservative.

When working with this group of customers, let them say what they want to say, do not deny or argue. This gives you a chance to understand what they really want and shows them that you really are a good listener. From there, it will be easier to convince them to buy.

3. The type of customer is hesitant

Customers in this group are often indecisive, even if they are satisfied with your product, they can give a dozen reasons not to buy.

With this type of customer, you can put pressure factors to convince the customer such as a limited-edition product or a product that is running out of stock… Also, if someone comes along, this person can can have a great influence on the purchase decision of the customer. So sometimes your audience isn't the one making the buying decision.

4. Customers like to haggle

This group of customers always want to buy goods at a cheaper price, which for them is like winning a race. To convince this group of customers, you need to assure them that they are the customers who receive the most incentives. For added success, you can show your customers they're special. You can tell the customer that we will deliver the order immediately with no additional charge…

5. Customers like to brag

People in this customer group always think they know everything and want others to listen and praise them. When meeting such customers, just listen to them with a positive attitude and give them compliments, you can easily convince them.

6. Impulsive customers

This type of customer can make a quick decision without having to think and calculate much if they meet a satisfactory product. So, capture their psychological stages, when their impulses are at their peak, convince them.

7. Contemplative customers

These customers are usually quiet, listening attentively to the information you give. They often think firmly and have strict selection criteria for the product they intend to buy. The professionalism in introducing and giving suggestions in accordance with the needs of customers will help you convince them to buy.

8. Careful customers

Careful customers will consider, analyze carefully, ask many questions about the product before making a final decision. To convince them to buy, you need to be persistent and consult carefully about the product.

9. Bossy customers

People in this customer group like to order, very "cool". To convince these customers, you need to be a little humble and provide enthusiastic support when asked.

10. Hot-tempered customers

This group of customers is easily angered, likes to make a big deal when they are not satisfied. To satisfy hot-tempered customers, you need to be calm, listen to their feedback, do not interrupt when they are talking, always be gentle in every word to reduce discomfort and frustration. their.

In short, there are hundreds of different types of customers and there is no one-size-fits-all formula. To convince them, you need to keep in mind that your goal is to convince customers, make them feel happy and happy to buy the product, not beat them.